Privacy Policy
Last updated: February 27, 2026
Palladium values your privacy and maintains transparency regarding how we handle your personal data. This privacy policy describes how we collect, use, and protect your personal information in accordance with the General Data Protection Regulation (GDPR).
Data Controller
The data controller responsible for processing your personal data is:
Next Events Sverige AB
Organization number: 559057-3977
Palladium, Stortorget 3, 211 34 Malmö
Email: info@palladium.nu
What Personal Data Do We Collect?
We collect and process the following categories of personal data:
Newsletter
Data: Email address
Purpose: To send you information about events and news
Legal basis: Consent
Ticket Purchases
Data: Name, email address, payment information
Processing: Ticket purchases are processed by our partner Nortic
Legal basis: Performance of contract
Contact Inquiries
Data: Name, email address, message
Purpose: To respond to your questions and inquiries
Legal basis: Legitimate interest
Website Usage
Data: Local preferences (e.g., preferred view)
Purpose: To enhance your experience
Legal basis: Legitimate interest
Photography and Image Recording at Events
Photography and video recording may take place at Palladium events, carried out by us, our partners, or hired photographers.
By purchasing a ticket to an event at Palladium, you consent to photo and video material in which you may appear being used by Next Events Sverige AB and Palladium for marketing purposes, including but not limited to:
- Publication on Palladium's website and digital channels
- Posts on social media (e.g., Instagram, Facebook, TikTok, YouTube)
- Marketing and promotional material, both digital and print
- Press releases and media collaborations
- Newsletters and other communications
Legal basis: Legitimate interest (Article 6(1)(f) GDPR)
The material will not be used in commercial contexts unrelated to Palladium's operations.
Third-Party Services
We use the following third-party services that may process your personal data:
- Nortic: Management of ticket sales and customer records
- Google Maps: Maps and directions. Google may collect data about your usage.
- Add to Calendar: Enables adding events to your calendar
How Long Do We Retain Your Data?
- Newsletter: Until you unsubscribe
- Ticket purchases: In accordance with Nortic's policy and accounting legislation (minimum 7 years)
- Contact inquiries: Up to 2 years following last contact
- Website usage: Until you clear your browser data
Your Rights Under GDPR
- Right of access: Obtain information about what personal data we process about you
- Right to rectification: Have inaccurate data corrected
- Right to erasure: Have your personal data deleted ("right to be forgotten")
- Right to data portability: Receive your data in a machine-readable format
- Right to withdraw consent: Withdraw your consent at any time
- Right to object: Object to processing based on legitimate interest
To exercise your rights, please contact us at info@palladium.nu
Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or destruction. Our website employs encryption (HTTPS) to safeguard data transmitted between your browser and our servers.
Complaints to the Supervisory Authority
If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
Swedish Authority for Privacy Protection
Box 8114, 104 20 Stockholm
Phone: 08-657 61 00
Website: www.imy.se
Do you have questions? Please contact us at info@palladium.nu or via our contact page.